In part “Church Marketing Sucks (part one)” I addressed the first post by Jeremy Harrison on the Church Marketing Sucks blog. In his second post Harrison gives tips for better ways for churches to market themselves. I want to address those tips and in my next post I will give a few of my own.
1. Identify people groups in your community based on their passions.
Most people in your community are not thinking about going to church. But what are they thinking about? What are they passionate about? What are they excited to pour their time into when they get home from work? Get a diverse group of people in your church to brainstorm… you will quickly come up with a dozen or more groups of people.
That would be great if one were marketing a coffee shop or a recreation club. However, the Christian Church is a different animal altogether. Continue reading »