Since I argued against all the church marketing tips in parts one and two, I thought I would offer up a few church marketing tips of my own. I promise you, mine are less complex, far more cost-effective, and a bit more scary than Jeremy Harrison’s were.
First off though, I want to discuss the idea of church marketing in general.
A proper ecclesiology would help us to understand the Church is the body of believers, and the Church service is when the believers gather together to hear the proclaimed word of God, to receive the sacraments, to worship God in song and prayer, and to be equipped for ministry and good works.
That being said, most church marketing is advertising the wrong thing to the wrong people, as we saw in the previous two posts. If we market to non-believers we would have to offer them something they want. But, the bible makes it clear that they don’t want Jesus! Continue reading »